Biography of the store

Oh yes, you can still not include delivery to the price, let it be paid separately - it is even more profitable. Only this is not true. But we have collected all the most important on this issue in one article: how to arrange a profile, where to start advertising, how to communicate with subscribers and what you definitely cannot do so as not to lose profit. Therefore, no matter how trite it may sound, you need to think over your design to the smallest detail so as not to merge with competitors - from a hat and ending with content.

All basic is indicated in the hat. The user immediately understands what they sell here and can help since there are a lot of online stores in this social network in different niches, it is necessary to rebuild from competitors: to form and clearly convey to subscribers and guests of the profile a unique trade proposal of the USP: to promptly tell that this is in this store, which others cannot offer.

It is profitable to submit the goods in the photo and video. To ensure that the client can easily find answers to his questions and understand how to make an order. You can also post important information in the relevant Storis another name - highlights. Photos of the profile and hat cap of profile is the first thing for which the look clings, and if there is nothing impressive there, the user will simply leave the account.

As it turned out, this is a store. But the profile hat does not indicate this in any way: according to the description, the profile could belong to the master who shows his work, but does not sell very few subscribers in this store and, probably, the seller does not have sufficient experience to engage in design. But the impression of buyers has been formed from the moment of the first statement that the goods are being sold here, and the store is responsible - from the moment the first order was placed and the money is received for it.

For comparison: in the adjacent niche in another online store, there are also less subscribers, but the description of the profile is more thoughtful. Of the shortcomings: the meager design of relevant about them will be discussed and the typo in commercial accounts must be checked before publishing: they usually treat typos loyally, but they spoil the impression.

Grammar and obvious spelling errors are generally unacceptable. In order for the profile hat to the user “We are a good online store”, you need to use each part of it to the benefit of yourself: to state the basic information about the store: what they sell, USP; Indicate the competitive advantages of the store if they are available: for example, eco-production, free delivery, etc. In the description, indicate links-they will not be clickable.

The user will not be able to cross them, and in most cases it will be lazy to copy manually. But in the account settings there is a “website” column-here you can add a link there, and it will be clickable. If there is no site, you can create a page on Taplink with several links: FAQ, text description, contacts and other information. This is how links in the profile look: the link to the store is non -clicked, which means - almost useless, but you can go to one click on the Taplink link and so the page on the link in the paid version of Taplink can be created a unique page design, communication buttons through messengers, buttons of social networks, there are clicks and a number of useful functions.

But in general, the free version is enough to tell the client more data than the account caps - it contains no more than the characters of the text. Therefore, you need to succinctly contain all the useful information. For example, you don’t need to write something like “make you more beautiful” for a cosmetics store-it is better to use the space rationally and insert more specific facts: about production, guarantees, experience and others.

The space in the hat was used extremely irrationally. The description has nothing concrete, of the guarantees - only the reviews of the but whole! And for unconfirmed phrases like “we are the very most” you can officially get a fine of the same situation: the information is too common. Why quality is the best? Why is the delivery fast and where are the goods are sent? Where to see the discount system?

Of the pluses: it is indicated how to place an order and here is good. The advantages for the client are indicated the exchange and return of goods, the cash on delivery and free delivery, they are guarantees of honesty the information should be reliable: do not come up with non -existent facts, write false advantages, for example, declare the environmental friendliness of goods if it does not smell there.

Another unsuccessful way is an attempt to cover a large tsar with the position "We sell both this and this." The profile claims that they sell "clothes for dancing and life." From an important information for the client-it is written that delivery around the world and from content it becomes clear that “clothes for dancing” mean only stripplasty costumes and pole-dance if the client is looking for, for example, ballet cocked and hit the profile above, he will hardly buy something there.However, it is he who is more likely to find this store than the one who needs shorts or a swimsuit for a pylon dance: in the description of the account there is neither thematic tags, nor a reliable description of the assortment, but the profile is excellent on the phrase “Clothing for dancing” at the same time, it is discussed what style of the dance is discussed, therefore it misleads customers.

It would be more logical to specialize in a narrow direction, since this can become an additional tool for promotion: special tags, search for subscribers by thematic accounts, the ability to determine a more specific TU. And if they are trying to artificially “expand” their activities, this complicates the promotion, and in general it can form a not very pleasant impression.

Most often, brands put their logos on the avatar. It looks solid and forms an associative perception among customers that a specific drawing or a specific combination of colors is associated with this company. If there is no logo, this is what can be done: to order its development from the designer, the cost starts from rub. By default, they are published only for 24 hours, then disappear.

In the case of the online store, they are needed so that the subscriber can quickly familiarize themselves with all the information he needs: reviews, guarantees, assortment, delivery rules, promotions, etc.. Only sections “Reviews” and “Discounts here” make it clear what it will be discussed in a specific group of relevant relevant can be replenished on the basis of frequent questions to direct: for example, if many ask for delivery regions, you need to endure this information.

However, it is important to understand that the questions that are in the actual or somewhere in the profile can continue to ask not all customers to thoroughly study the profile, many simply read it inattentively-in any case, the questions should be answered, and not sent to the relevant or sent back in response. Ideally, there should not be extra information, so as not to distract from the purchase of goods.

It is not clear what the films, TV shows and books in the example, most likely, most likely, using the discussion of films and series, tried to raise activity in the account. But in any case, such information in the profile of a professional cosmetics store looks a little inappropriate and practically does not affect sales. One could try to beat such content: enter a heading with a special hashtag and discuss books, films and series on a certain day or month; make a selection of books, films and series for the theme of goods; Turn on the imagination and come up with something else.

The visual component of the actual affects the overall impression of the account. Ideally, the covers should be in a single style and combine with the logo and basic content. For each group, its own cover is relevant, everything is in the same style. Everything is fine here: there is maximum information in the hat, and there is a logo, and the assortment is easy to study there are profiles in which special covers were not made for the relevant, but the section is still excellent.

Here everything looks organic due to a single color scheme here are several options where you can take the covers for the relevant in a short time: make it yourself in graphic editors. But if there are no knowledge in the basics of design, colorism, and the combination of fonts - the cover is unlikely to look professionally. In addition, if you use images downloaded from the Internet, it is important to verify copyright.

Take advantage of the covers generator programs. Order from a designer. This option is perfect if the owner of the online store has ambitious plans, and he wants to achieve the most unique and original design as possible to rebuild from competitors. It is also better to order the development of covers for narrow niches, if there are no sets of finished drawings for them or if this very set in different variations has already used tens and hundreds of competitors.

At least it is wasteful: if the functionality makes it possible to squeeze more, this must be used. However, this does not cancel the need to correctly issue an account, monitor the quality of goods and services. In addition, there are paid targeting, buying advertising from bloggers, etc. For example, in the case of the TsA online stores, not only the appearance of the goods, but also a number of other nuances: price; where it is produced; How to order.

But in any case, the information can be duplicated: for example, indicate the contacts both in the hat and in each post. Now there are so many advertising that it begins to annoy users. Therefore, you should not do absolutely every post frankly selling, and ideally all content needs to be divided into species. The classification of posts can be this: reputation, the task of which is to form trust in the brand.

In such posts, you can talk about the store, its history, share the video from production if the goods are made independently, and not purchased, interesting facts. The task is to convey certain information about the product, give answers to the frequently asked questions, and process objections.The task is to encourage subscribers to communicate in order to raise activity. You can ask questions about the goods, ask to leave the reviews thereby collecting them relevant for the section, starting to discuss the adjacent topic, for example, in the account of the cosmetics store, it will be appropriate to offer subscribers to discuss the importance of skin care.

The most important thing: each separate category of posts should close certain tasks, and no post should be published just for the sake of publication. Since most people are visuals, the goods need to be shown as interesting and attractive to the client. If a niche allows, it is better to show at least several posts a product in the process of its use. For example: clothing will look more aesthetic on the model, not on a hanger; nail polish - on a real nail or special palette, and not just in a bottle; Decorative cosmetics mascara, lipstick, etc.

is useful in situations when they produce a relatively new product on the market, and you need to clearly explain the subscriber what kind of thing it is and why he needs it. Here, both photos and space for the text were reasonably used. The photo showed how the protection on strips looks in the case on shoes and separately, and in the text they talked about prices, and about the timing of manufacture, and they gave contacts, while you need to pay attention to the combination of different photos and videos in one profile.

Here, in the store for the confectioner, the posts were located very well: there is an emphasis on green and red colors, the shades are juicy, and the pictures do not merge with each other for comparison: in this account there is a continuous uniformity. The background is the same, even the model’s pose practically does not change, but here is the uniformity, and the quality of the photo is not the best.

And the goods were presented poorly: the clothes are corny mumbled if there is no way or does not allow the budget to take professional photos, you need to master at least the basics of photos yourself. Another option is to invite a novice photographer: as a rule, they have a low cost of the service, and sometimes they work for a symbolic amount to replenish the portfolio.

You can also offer a discount in the store or some product as a gift. In posts, it is worth it from time to time to post several photos at once - to make a “carousel”. This is beneficial from the point of view of promotion: if the subscriber saw the record and did not like, it will show him again, but with the other, the next photograph. Thus, if, for example, 5 photos can be posted in the carousel, you can place 10 pictures maximally, the subscriber will see the record 5 times if it does not like it before.

Hashtegs are something like keywords on social networks that simplify the search for information. For example, if you click on the hashtag autumn, the social network will show all the notes in which it is used. To come up with your unique hashtag should be short and understandable, according to which users will switch to publications of only this store. Such a move will allow users to find a store with specific products faster.

Ideally, choose up to the 15 most popular in the niche and on the topic of publication, 2-3 of them are placed in the post, and put all the others into the first comment. It is also important to regularly lay storis, since the interaction of users with them increases activity in the account and affects coverage. Examples of steris with votes: you can ask questions to better understand the needs and wishes of customers, and at the same time their answers - again - affect coverage due to activity in the profile there are still situations when specific content should not be left in the profile forever.

For example, information about the receipt of the goods is relevant only when this product is available for sale, because many stores post its photos in Storis, and not in the form of posts, several ideas of what can be posted in Storis: information about new published posts and a link to them; Lifestail of the store, if he has an office: to show employees, the process of packaging goods, etc.

Review of new products in video format; reposts of reviews from customer accounts; Voting, questions, polls. Another excellent advantage: you can give a link to the web page on a third-party resource directly to Storis, and the user in one click can go to it. There are great storis. There are reviews of goods with the very links either to the website of the online store as a whole, or on a page with a specific product, and reposts of reviews from the client.