Fedor Ovchinnikov Dodo Biography

July 1, Fedor Ovchinnikov. Fedor Ovchinnikov is from the city of Syktyvkar. He was born on June 10 in the year. Not much is known about his childhood. This is not surprising, because it was not particularly remarkable, the same as many Russian guys from the hinterland. He also attended a music school where he mastered the game on the piano. In fact, he did not pull him to lessons, but his parents taught him to music.

Later, at Syktyvkar State University, he received higher education at the Faculty of History at the Archeology Department. He later worked in several large companies and in the lowest positions - he fry potatoes, soap the floors, and also worked as a marketer, observing how the best world networks are being built in the field of catering. Without realizing in the specialty, he thought about opening his own business.

Fedor Ovchinnikov undertaken the first attempts to open his own business the future founder of Dodo Pizza at 21. Despite the protests of his parents and the excuses of friends, he intended to take a loan to open a bookstore. Having received a refusal, he went to the trick - he took on credit thousand. There was enough money for the base of the bookstore.

Since there was no funds for advertising, so Ovchinnikov decided to create a blog on the Internet, where he talked about the development of his own business, up to the publication of information about revenue, profit and expenses. Thus, he hoped to attract new customers. In the opening of the Power of the Mind store, the blog already had a decent audience of readers who wanted to personally evaluate the results of their idol, and even authoritative Moscow publications began to write about unusual undertaking.

The business grew in front of the readers of the blog. Over a few years, Ovchinnikov opened several more stores, escaping to the leaders in the book market of the Komi Republic. The first business of the future founder of “Dodo Pizza” Fedor Ovchinnikov turned out to be quite successful. The books were quickly sold out, because the owner was quite responsible for choosing the literature of his store.

He tried to import the newest publications and rare specimens. The successful store soon grew into a network of 8 outlets "Book behind the Book". After 3 years, the turnover of the enterprise reached $ 2 million. Everything changed the crisis of the year, after which the book market began to experience serious difficulties. Fyodor Ovchinnikov’s books began to be sold worse, profit decreased, the founders lost interest in this matter.

As a result, Ovchinnikov had to sell his share of business for a meager amount. Difficulties did not break, but only raised the young entrepreneur. In his life there was experience in public cedal, which served as a source of inspiration. In the year, Ovchinnikov borrows a large amount and opens his first pizzeria "Dodo Pizza" in Syktyvkar. At first, the businessman is directly involved in the work of the pizzeria.

Periodically, he had to knead the dough, even engage in cleaning. Also, Fedor Ovchinnikov, as for the first time, actively leads a blog, where readers actively argued and discussed all the details of the opening of the new enterprise and discussed whether something from this idea would burn out. Is it possible to earn in this niche, while a dozen successful pizzeria is already working in the city?

Meanwhile, the company's revenue only in the first year exceeded one million rubles. And another six months later, it doubled. The main thing that Ovchinnikov won is innovative management, as well as a modern cloud information system. Fyodor began to invest in these directions in the first place. The businessman began active negotiations with investors and venture funds.

It soon turned out that many did not understand him. Some believed that the company relies on IT technologies, while others perceived it as a traditional pizzeria network. Few people thought about the combination of these two varieties of business. As a result, Ovchinnikov decided to find the necessary funds using crowdinvesting. Thus, in a shorter time, significant funds were attracted.

At the same time, working with small depositors is much easier. He received the money of private individuals by selling investment lots for the amount from rubles. The company, which he started with one million rubles, estimated Ovchinnikov at almost $ 29 million. The famous venture investor Alexander Zhurba, having learned about this, called this idea hopeless, suggesting that Dodo would not attract two million rubles, while the project required about 80 million.

Ovchinnikov suggested a bet. In the event of a loss, the journal was supposed to work out the day with a cashier in the Dodo pizzeria. Since Fedor has to spend a lot of time in traveling, he calls his office a laptop. He does not have a desktop, and the businessman puts mobility in the first place. He does not store business cards, paper documents. If the contact is interested, Ovchinnikov quickly transforms it into electronic form.

As for negotiations, they are carried out in a cafe. The glider can be carried out in a pizzeria on soft sofas with delicious coffee.Sometimes, along with colleagues, he goes into the forest or to the beach to discuss important issues there. In his work, the owner of Dodo Pizza is guided by the principle of complete openness. Webcams are installed in the kitchens, which gives customers the opportunity to observe the process of making pizza in real time.

In addition, this excludes a negligent attitude to work and violation of sanitation norms by employees. In the kitchens of his pizzeria, Ovchinnikov conducts total quality control and product consumption. Such severity motivates employees to do their work efficiently. Based on the accumulated knowledge, Ovchinnikov wrote and published a detailed textbook. Thanks to the optimized system of the establishment, the pizzeria does not compete with restaurants.

A special friendly atmosphere reigns in it. Fedor Ovchinnikov is sure that the word "qualitatively" should concern not only the product itself, but also the service. Therefore, to the smallest details, the details of the institutions are thought out so that Dodo Pizza is not just a public catering establishment, but a favorite place to relax. Having studied the history of “Dodo Pizza” by Fedor Ovchinnikov, we can conclude that the organization has always been open for partnership programs, as well as working with those who want to open a franchise pizzeria.

The program for the launch of new pizzerias began to function in the year. Entrepreneurs immediately reacted to this opportunity both in Russia itself and far beyond its borders. New institutions are comprehensive support, starting from basic marketing measures to disclosure of secrets and "chips" of the organization. As mentioned earlier, Dodo Pizza has its own unique information system, thanks to which it is possible to optimize the pizzerial network management process.

The entrepreneur is sure that business needs a specific program imprisoned for a particular business process. At first, financial and temporary costs turn out to be significant, but in the long run the benefit is noticeable. In addition, its own system is an excellent tool for franchise control. In the year he took part in the project “Now I am a boss!

The owner of the Dodo Pizza network has changed places with the novice Business Ladies Ekaterina Doroshina. Today, Fedor Ovchinnikov is one of the most successful domestic businessmen. Now Dodo Pizza is already an international network uniting departments that work not only in Russia, but also in Estonia, Lithuania, Kazakhstan, Romania, Kyrgyzstan, Uzbekistan.

To date, the company just has Napoleonic plans. By the year, it is planned to open representative offices in America, now there is a preliminary agreement on points. According to the forecasts of popular financial analysts, by the year the capitalization of the Dodo network should amount to about $ 2.5 billion. By the year, the company went to the rescue of one billion rubles, but strives for the same figure, but in dollars.

The state of the entrepreneur is estimated at 16 million dollars. It is important that the “power of the mind” blog changed the life of not only Fedor, but also many other Russian businessmen. Ovchinnikov organized an honest and unique reality show about entrepreneurship, in which he voluntarily played the main role. Moreover, it continues to this day.

Even now, when the company has grown strongly, Ovchinnikov does not stop publishing detailed financial reports. In many cities of Russia and abroad, franchisees of this popular pizzeria are opened. The ultimate goal of the company is not only to build a constantly stable business, but also to reform the principles of its construction by applying new, most modern technologies.

Ovchinnikov proves on his example what can be achieved in the most traditional and common business, according to the one and eccentricly approach the solution of any issues. Today, many novice entrepreneurs follow his positive example. If you want to learn more about the fate of Fedor, then read the book "and the botanists make a business" journalist Maxim Kotin.

It is based on the blog of the entrepreneur, his interviews, stories that partners and employees of a successful businessman told. The family plays a big role in the life of Fedor. He notes that he is open in business, but prefers not to talk about personal. He is married. He has a daughter and son. From childhood, he tries to accustom them to strict discipline, instills the basics of entrepreneurship.